What is a trigger lead?

A trigger lead is a hard inquiry into a person's credit for the purposes of a mortgage or auto loan. These are the best leads in the business.

When a person wants a mortgage or wishes to purchase a car and goes to a loan officer, that loan officer will need to check that person's credit. When that credit pull is submitted to the credit agencies it is flagged and the trigger is created.

These Mortgage and Auto Triggers are generated daily so you know these consumers have just had their credit checked within the past 24 hours, specifically for a Mortgage loan approval or for an Auto loan.

All leads are filtered and scrubbed against the "do not call list" prior to purchase, and receives a pre-approval offer of credit. Simply give them a better offer and watch your closing ratios go through the roof.

Where does this data come from?

The credit bureaus themselves!

All of our data is of the highest quality; this data comes from the major credit bureaus. This data is exactly what they have on file for each consumer. The triggers are pulled daily and clients have access to purchase both daily and/or weekly triggers.

This is information provided by the credit bureau's database system and is flagged by the borrowers "credit pull". All of the leads you will receive are from consumers that are in the market NOW. These people are looking for a mortgage or an auto loan and have filled out paperwork to have their credit pulled.

This information is not obtained by offering them an incentive, nor is it generated from internet based leads. This information is generated when someone has filled out a 1003 and a mortgage or auto credit inquiry has been flagged by the credit bureaus.

There simply is no better lead service than this. The source and integrity of the data is unmatched.

How do I use the leads?

When a trigger is created you will know the persons name and address and if you choose, their phone number. You can opt to reach out to them via direct mail or the telephone.

Determine your marketing program schedule, and we will assist you in selecting the correct credit triggers to maximize responses and increase your revenue potential

Various Attributes Available

First Name
Last Name
City
State
Zip
Require Phone Number
Select by Area Code
Length of Residence
Most recent mortgage trade
Mortgage Balance
Estimated Market Value
Hispanic Surname
Mortgage Lender Name
FICO score
Home Equity Lender Name
Revolving Debt Balance
Dwelling Type
Zero Mortgage Balance