DATABASE ENHANCEMENT

RealSource applies proprietary data and advanced analytics to identify profitable consumers with you data file. We can append 100's of demographics and psychographics to your customer database that will help make the value of your data bring back the highest return on you marketing investment. Whether you use your database for cross selling, retention, or reactivation our database enhancement system tool can add value to any campaign. We are able to append phone numbers, enhance with age, income, presence of children, and many more. We can also provide a comprehensive report that shows the % of your data that matches certain demographic characteristics.

Knowing who your customers are is the first step to any successful campaign.

Off-the-shelf and custom-developed models help you improve ROI in all your promotion programs. Mine databases and promotion lists, segment outbound promotions and make intelligent decisions about the best way to handle in-bound orders from alternate media, Internet and other sources.

RealSource can add value throughout your marketing cycle. We offer a range of pre-packaged solutions and data overlays appropriate to many applications, as well as sophisticated regression modeling capabilities for custom solutions.

Not sure which solutions are right for you?

Contact RealSourcedata.com for a no-risk consultation.

Most databases are limited in scope, so they limit your ability to model behavior. RealSource's, transactional data contains details about every aspect of consumer interaction with a marketer and combines that information with extensive demographics and psychographics. RealSource's models deliver robust performance with an unusual degree of selectivity for a wide range of applications:

• Response (mail, telemarketing, online)
• Payment and Net Payment
• Risk Mitigation
• Affinity Segmentation

MERGE PURGE

Our merge purge systems are designed to provide you with extensive management information and the greatest amount of unduplicated mailable names. For Consumer merge purge we can offer you a variety of matching options, including:

• Household level - one output per household /last name
  
• Individual level - all unique individuals per household
  
• Address level - one output per address
  For B2B merge purge you are able to match records based on individual names, title, or company names. This allows you to target your audience the most effective way possible. Matching options include:
  
• Company level- one output per company name
  
• Company title - one output per title
  
• Company contact - all unique individuals per company

ADDRESS HYGIENE

With our address hygiene services you will have a more deliverable and targeted direct marketing campaign. We offer the following hygiene services:

• CASS (Coding Accuracy Support System)
  
• NCOAlink 48 month
  
• NCOAlink 18 month
  
• PCOA (Proprietary Change of Address)
  
• LACS (Locatable Address Correction Service)
  
• DSF (Delivery Sequence File)
  
• AEC (Address Element Correction)

DIRECT MAIL

With our extensive knowledge of the direct mail industry we can offer you a wealth of cost saving solutions. We are confident that with today's rising postal rates and complex regulations we can provide you with the tools you will need for a successful direct mail campaign.