RealSource Inc. will provide you with the necessary tools needed to target the right prospects for specific pre-approved credit offers.

Pre-Emptive Trigger Credit Decision Database

We can help you target prospects for Mortgage, Automotive, Student Loan campaigns and much more by selecting prospects using our "Pre-Emptive Trigger" The next big idea in target marketing! That's a pretty tall order for a single database. But then, our Pre-Emptive Trigger Credit Decision Database is more than just another credit prescreen database. RealSource unites the detailed customer credit bureau house files of the nation's largest credit bureaus. We look at billions of individual transactions detailing response behavior in millions of direct sales relationships.

In short, RealSource Pre-Emptive Trigger Credit Decision Database analytics has all the information you need to predict and target profitable performance in virtually any direct sales effort. RealSource gives you a different view of consumer opportunity and risk. Pre-Emptive Trigger Credit is based on major financial commitments: home mortgages, credit cards, car loans, etc. Pre-Emptive Credit Database is sourced from credit response payment information, so the data more accurately reflects the risk profiles common to product marketers.

RealSource offers both pre-computed and custom consumer scores, allowing marketers to balance opportunity and risk in direct response credit offers.

A data resource for the engaged enterprise

Ready to engage in the next generation of target marketing?

Contact RealSource and let us show you how our Pre-Emptive Trigger Credit Decision Database can optimize all your marketing efforts: in the mail, in alternate media and over the phone. Batch and real-time solutions are available for online lead qualification and fulfillment.

A different view of consumer opportunity and risk

Pre-Emptive Trigger solutions is a fully FCRA-compliant resource for all firm offers of credit. RealSource provides all consumer services required by FCRA regulations. All usage for pre-screening marketing lists requires that the promotion is a firm offer of credit as defined by the FCRA. All usage for application-stage decisioning requires consumer consent.

Each user is solely responsible to determine if their offers and business practices are consistent with the FCRA.

MORTGAGE
     - Target by credit score, LTV, market value, etc…
     - Find potential targets for debt consolidation
     - Target 1st time buyers - renters who are prospects for per-approved mortgage        offers
     - Match lending products to consumers
     - Target consumers with Derogatory Indicators - Bankruptcies and Repossessions
     - Target qualified Reverse Mortgage consumers

AUTOMOTIVE
     - Target people who may be in the market for a new auto loan
     - Locate 1st time buyers- consumers who have never had an auto loan
     - Omit consumers who have recently taken on an auto loan
     - Target consumers with Derogatory Indicators - Bankruptcies and Repossessions

STUDENT LOAN
     - Target by loan amount, number of loans
     - Locate consumers based on Age or Income
     - Target consumers with Derogatory Indicators - Bankruptcies and Repossessions