Modeling & Analytics Services

RealSource’s database modeling and analytic services employ the power of data to deliver precise Audience Targeting, maximizing overall response to your marketing campaigns and saving you money! Whether you’re building a custom model or implementing one of our proven-effective proprietary programs, RealSource provides the marketing insight that can refine and boost your direct marketing initiatives.

We generate more effective predictive analytics through the use of cutting-edge statistical analysis, in combination with adherence to basic direct marketing principles. The result is enhanced database marketing performance…more sales! The more you know about your customers…the easier it is to find more prospects just like them!

RealSource combines your response data with our comprehensive baseline data to perform a regression analysis resulting in the creation of a predictive model specific to your business.

The market place continues to evolve, and RealSource uses custom predictive data solutions to help you stay on top of – in some cases ahead – changing dynamics. Whether providing modeled credit scoring or response analysis, RealSource offers you market insight.