AUTOMOTIVE LEADS
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Exact Auto
RealSource’s Auto Leads are 100% populated with the make, model, and year of the vehicle as derived directly from Vehicle Identification Numbers (VIN), the unique serial number that provides precise vehicle identification characteristics. Our data is multi-sourced and validated from verified consumer transactions. Accuracy and strict data hygiene are the foundation of our proprietary database.
The following hygiene processes are applied to our car sales leads each month:
Full USPS National Change of Address and Proprietary transaction-based move updating
100% zip9 on every record
100% Delivery Point Validated and CASS certified
Comprehensive Telephone hygiene
VIN validation on every record
The RealSource Exact Auto lead database is fully compliant with all privacy laws including the Driver Privacy Protection Act (DPPA) and subsequent Shelby Amendment. Because we do not access Division of Motor Vehicle data for any purpose, users of our data can be assured data compliance in the utilization of our data. As such, RealSource’s Exact Auto leads database is excellent for all types of companies marketing to automobile owners for both acquisition and retention such as Auto Dealerships, Auto Warranty, and Auto Insurance.
Every record on the file contains the owner’s name, address, make, model, and year. Other data selects available for targeting include transaction dates and consumer-based demographics. Unlike any other car sales leads, proprietary daily data feeds are in place to remove VIN records that have recently been traded or sold and currently appear on dealer lots. These daily feeds represent the auto dealer inventory and as such this information allows us to remove VIN records from our master Exact Auto leads database so you, the client, do not lose money on people who no longer own a specific automobile. There are between 650,000 to 1.2 million auto trade-ins each month and RealSoure is the only company that provides this unique state-of-the-art hygiene process to track these changes in auto ownership. RealSource subscribes to the theory that who you market to, is just as important as whom you don’t regarding ROI. It is our job to ensure you reach the current owner of an automobile, not someone who owned a particular automobile last month.
RealSource’s Exact Auto leads are updated monthly and are certified for accuracy
Over 20 primary and proprietary data sources
Over 215 Million Consumers
Information on over 200 Million vehicles
Selectable by hundreds of demographics for targeting
Every record includes Full Name, Address, Make, Model, and Vehicle Year
Consumer Demographics such as Age, Income, Homeowner, and 100’s more are available
Additional Vehicle selections are available such as fuel type, engine size, and vehicle trim
Target consumers with multiple vehicles by selecting the Number of Vehicles per Household
Experience the difference with RealSource Exact Auto leads and let your positive ROI prove why our address and ownership accuracy is unrivaled in the automotive lead generation space.